Experience Generation

15 min

Description

With built-in access to brand-approved assets and templates, Alex can instantly create personalized Meta ads that resonate with specific audiences. GenStudio for Performance Marketing empowers him to scale content production without relying on design teams, localize creative for global markets, and launch ads directly to Meta platforms all from one unified workspace. With real-time performance insights and rapid iteration tools, Alex continuously optimizes campaigns for higher engagement, lower cost-per-click, and faster time to market.

To create an effective experience, the Adobe team has played the role of Brand Manager and added the recommended brand guidelines and templates for WKND, and will provide guidance on the basics of crafting a prompt.

Choose a template

To create a new Meta ad experience, you will use a template to provide the framework for assembling your content. After you select which channel you want to produce, you can access brand-approved templates for use in content generation. Use templates to jump-start the content creation process and stay aligned with a defined brand identity.

In Create you will begin by clicking on Meta under the Paid media section.

Use the Brands filter to select WKND to filter to those templates.
Use the Aspect Ratio filter to select 1:1.
Click to select the wkndMeta_1-1 template and then click the Use button.

Add parameters

You have now created a new draft experience, and are presented with options for entering prompt information for generating the experience.

Click on the Show/Hide parameters section button.
Click on one of the Example Prompts and see how it populates as a starting point for input.

Click on the Show/Hide parameters section button again to re-show the parameters.

In the prompt area, you can add Parameters such as Brands, Products, Personas (guidelines), and Content (assets) to shape the generated experience.

Parameters inject guidelines and assets into the generation process, ensuring that the content is customized to align with a brand’s comprehensive identity. It is recommended to add guidelines to GenStudio for Performance Marketing first and then use them during the content generation process as an integral preparatory step for generating an experience.

In the Parameters section, select the Brand, Persona, Language, and Product from the drop-down:
- WKND
- Adventurer
- English (US)
- The group activity you selected previously:
  - Puppy Paddle Adventures: SUP with Your Pup
  - Trailblazing Together: Hiking with Your Horse
  - Whiskers in the Wild: Camping with Your Cat

Click the Select from Content button to add images to be used in the generated experience.
Click on the Location dropdown to choose your AEM Assets repository:
- Adobe LiveEx 21 Program 1
- Adobe LiveEx 22 Program 2
In the Filters area expand Campaigns or Brands and choose up to four images.
Click the Use button at the bottom right.

Enter a prompt

Crafting effective prompts is an important part of the generation process in Create. After guidelines are selected, craft a prompt using natural language to start generating content for your new email experience. Detailed prompts yield higher quality output than vague or in descriptive prompts.

See Write effective prompts to learn more about writing prompts.

Begin by deleting the pre-created text description.

Enter one of the text descriptions below, and then click the Generate button.
- Create a high-performing Meta ad promoting Puppy Paddle Adventures, a unique WKND group activity where participants enjoy guided paddle-boarding experiences alongside playful, water-loving dogs. Highlight the joy, connection with nature, and lighthearted fun of paddling with pups. Use a friendly, adventurous tone that appeals to outdoor enthusiasts, pet lovers, and families looking for unforgettable bonding experiences. Emphasize safety, beginner-friendliness, and the shared joy of being on the water. Include a clear call-to-action such as Book your paddle now or Join the adventure.
- Create an engaging Meta ad promoting Trailblazing Together: Hiking with Your Horse, a WKND group experience where riders and their horses explore scenic backcountry trails in guided, community-driven hikes. Emphasize the bond between rider and horse, the serenity of nature, and the camaraderie of like-minded adventurers. The activity is designed for equestrians who want to deepen their connection with their horse while discovering stunning trails in a supportive group setting. Use an inspiring, earthy tone that appeals to horse lovers, outdoor enthusiasts, and adventure seekers. Mention safety, experienced guides, and accessibility for both novice and seasoned riders. Include a compelling call-to-action like Saddle up and join us or Start your trail adventure today.
- Create a compelling Meta ad promoting Whiskers in the Wild: Camping with Your Cat, a WKND group camping experience designed for adventurous cat owners who want to safely explore the outdoors with their feline companions. Highlight the uniqueness of camping with a cat, the peacefulness of nature, and the support of a like-minded community. Emphasize safety features like leash training tips, pet-friendly campsites, and expert guides. Use a warm, quirky, and slightly whimsical tone that appeals to cat lovers, nature seekers, and people who enjoy alternative outdoor adventures. Include a clear call-to-action like Reserve your tent spot now or Unleash your cat’s wild side.

Variation Output

By default, four variations—all fueled by the prompt, guidelines, and content you added—are generated and shown in the Canvas. Generated content loads progressively—as each section of the email experiences are generated they appear in the Canvas.

Note that each variation is given a Brand Validation score.
Click your draft title to name it something memorable like firstname - Freedom to Roam.

Click on one of the images to see the layers that are available to edit.
Click on the View Layers button and choose Image.

With Image selected, click the Edit Image option.

Adjust the image crop that has been automatically created, and click the Apply button.

Click the icon for Instagram to see that this template has multiple Meta properties configured for generation.