Aug 26, 2026 - Adobe | Delta POC Weekly Project Touchbase
3 min
Meeting Notes:
POC Provisioning And Access
- Provisioning: FAC has been succesfully provisioned in Delta's Adobe IMS Org in the Sandbox: pocsandbox
- Access: Delta to provide the Adobe Team access to the below Adobe AEP Products:
- RT-CDP
- AJO
- FAC (FAC Documentation)
POC Use Cases
- Data Warehouse Sources:
- POC will focus on RedShift and TeraData Enterprise Data Warehouses
- POC Use Cases & Requirements:
- POC will focus on the below features of FAC
- Building Composable Audiences — Demonstrates how Delta can query federated data warehouse sources directly through the marketer-friendly drag-and-drop composition UI in Real-Time CDP, building audiences from external tables (e.g., Redshift, TeraData) without copying or duplicating sensitive data out of the warehouse.
- Audience Enrichment — Shows how audiences already built in AEP can be enhanced with additional attributes pulled from federated, non-persisted datasets: for example, layering operational or loyalty data onto an existing traveler segments to sharpen targeting, without that data ever landing in the Experience Platform.
- Profile Enrichment — Illustrates how select attributes from the federated data warehouse can be surfaced directly into Delta's unified customer profiles for real-time, in-the-moment personalization, retaining only what's needed for activation while leaving the underlying dataset in place.
Action Items & Next Steps:
- Delta to provide Adobe with AEP and FAC access
- Delta to provide Adobe with use case & requirements word doc
- Adobe to prepare initial POC scoping doc to be reviewed on our next weekly touch base call on Sept 3.