POC Overview
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Adobe will deliver this Proof of Concept (POC) within a temporary, Delta-accessible environment purpose-built to demonstrate Federated Audience Composition (FAC) capabilities to ensure a seamless transition from demonstration to POC validation.
The POC is structured around three demonstration blocks, each aligned to a core FAC capability:
- Building Composable Audiences — Demonstrates how Delta can query federated data warehouse sources directly through the marketer-friendly drag-and-drop composition UI in Real-Time CDP, building audiences from external tables (e.g., Redshift, TeraData) without copying or duplicating sensitive data out of the warehouse.
- Audience Enrichment — Shows how audiences already built in AEP can be enhanced with additional attributes pulled from federated, non-persisted datasets: for example, layering operational or loyalty data onto an existing traveler segments to sharpen targeting, without that data ever landing in the Experience Platform.
- Profile Enrichment — Illustrates how select attributes from the federated data warehouse can be surfaced directly into Delta's unified customer profiles for real-time, in-the-moment personalization, retaining only what's needed for activation while leaving the underlying dataset in place.