Welcome
We’re excited to have you join us today as we dive into Federated Audience Composition. This session is designed to be interactive, giving you the opportunity to explore these capabilities firsthand. In this hands-on lab, you will learn how you can minimize data copy by capitalizing on your existing tech stack to build and enrich audiences using Federated Audience Composition. Discover how to combine first-, second-, and third-party data in a seamless manner while maintaining privacy and compliance. Perfect for marketers, data analysts, and anyone looking to strengthen audience segmentation and targeting through federated data solutions.
Agenda
Data warehouse Connection Connect to RedShift [demo]
Federated audience build How to query an audience rule to access federate attributes [exercise]
Audience Enrichment Learn how to use a streaming (or any) audience in AEP to enrich a Federated Audience Composition, and learn how to use a federated audience to enrich your AEP audience rule [exercise]
Map Federated Audience to a Destination Map a federated audience to an S3 and use federated audience fields to send enrichment attributes downstream [exercise]
add Adobe Target demo with Next Hit Personalization [demo]
Build a Journey with Federated Audience Data Use federated audience to start your journey and federated attributes to personalize your email content [demo]
Save Fields Learn to how to enrich existing AEP profiles with attributes federated from the enterprise data warehouse [demo]
add Adobe Target demo with Next Hit Personalization [demo]