Oct 8, 2026 - Adobe | Delta POC Weekly Project Touchbase
2 min
Meeting Notes:
- UC 2 - Audience Enrichment
- There are two way to create an enriched CDP Audience using an FAC composition. Please find below details on each, as well as a link to the audience itself:
- Audience Enrichment in CDP Canvas - Reviewed Audience Enrichment audience that combines a native CDP audience with a Federated Audience - Link to Audience HERE
- Audience Enrichment in FAC Canvas - Reviewed Audience Enrichment audience that combines a native CDP audience with a Federated Audience
- Value Provided: Federated Audience Composition’s audience enrichment lets Delta use attributes that live in its Redshift EDW to build audience lists, without having to bring those attributes into the CDP profile
- UC2 - Profile Enrichment
- Demonstrated how FAC attributes can be appended to an existing CDP profile - Link to Composition HERE
- Value Provided - Federated Audience Composition profile enrichment lets Delta pull in only the specific attributes it needs and attach them to a profile for a defined period of time.
Action Items
- @Andrew Rex - To provide Audience Enrichment results once Segmentation Service evaluation runs.
- @Yu, Grace - To confirm dates for an onsite POC Readout at Delta’s Atlanta office (Aiming for week of Oct 26) - IN PROGRESS
- @Sharma, Shashank - To provide Delta’s Network Team with Privatelink Architecture Diagram (LINK HERE) and provide Adobe with Network Form approval form (ETA 2-3 weeks) - IN PROGRESS
- Adobe - To check and confirm with Adobe Product Team/BU on PSS provisioning exception for POC - IN PROGRESS
Next Steps & Goals for Next Week
- Complete development for the below use cases
- Using FAC data as a personalization attributes in an email template
- Confirm onsite dates and times for POC readout