Building Audiences
1 min
Once the B2B entity relationships are established and data imported, you can now begin to build line level audiences with B2B entities.
The audience builder canvas enables you to traverse through B2B custom objects linking person to account entities
The folder tree reflects the B2B union schema and displays all custom objects enabled
Use the Customer audience profile attributes to qualify the following audience
Line Subscribers Eligible for Boost Upgrade
Two fields are needed which exist acros person and account tables
UPGRADE_ELIGIBLE_CATEGORY = Eligible
and
BRAND_NAME = Boost
The audience is line-level and uses the many:1 cardinality to identify and filter the brand for the eligible line.