Real-Time Customer Data Platform Profile

Adobe Experience Platform enables you to coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction. This overview will help you understand the role and use of Real-Time Customer Profile in Experience Platform.

Account profiles enable you to unify account information from multiple sources. This unified view of an account brings together data from across your many marketing channels and the diverse systems that your organization is currently using to store customer account information.

In this section, we will perform a series of steps to do the following:

Objective: In this exercise, we will look up customer profiles to view profile attributes identities. We will also look at the account profile that is associated with the customer profile.

Instructions:

View Customer Profile:

View Account Profile: