Adobe Experience Platform offers a suite of technologies that enable you to collect customer experience data from client-side sources and send it to the Adobe Experience Platform Edge Network. Here, the data can be enriched, transformed, and distributed to Adobe or non-Adobe destinations within seconds.

Any user interface—whether a website, app, or other platform—needs to respond in real time to customer behaviour. For this reason, requests made via the Edge Network receive a comprehensive response, including information such as segment qualification and personalised experiences, allowing the customer journey to be tailored instantly.

In this exercise, you will explore how data can be collected from a website in AEP, how the payload is constructed, and what information is included in the response.

Let’s see how data is collected from a website using the AEP Web SDK.

You should see two requests:

The payload is a JSON object containing a wealth of information about the interaction. Expand the nodes events > 0 > xdm, and explore the content:

The structure follows a schema defined in AEP (similar to what you may have created in previous exercises). These values will flow into AEP and then into Customer Journey Analytics (CJA) for reporting.

As you scroll, you’ll notice the response contains a significant amount of information. Focus on the content related to personalisation:

By analysing the content node, you will find the HTML used to personalise the top ribbon on the homepage. This is because, in AEP, personalised content has been defined for users belonging to a specific audience. When you visit the website and qualify for that audience, you receive a tailored experience.