Activation

You should now see the details of your segment. Since the audience is brand new there are no qualified profiles yet.

Click on the Activate to destination button.

Here you can see all of the destinations that are currently connected to this instance for Activation. Select Target HOL and click Next.

The mapping step allows you to share profile attributes from Adobe RTCDP to Adobe Target for inclusion in your Target experiences. Eg. we could share the customer's first name and show this on the site through Target. For this use case though, no attributes are required so we can simply skip this step by clicking Next.

Review the activation details and click Finish to connect your audience with Adobe Target.

Once your segment is successfully activated, click the product switcher to open Adobe Target.

Switch to the Audiences tab in Target and filter to view Adobe Experience Platform audiences. You'll see your audience is available natively and ready to be used within a personalisation activity.

Activate profiles to Adobe Campaign for Email, SMS, Push notification, or offer decisioning.





Go to the Adobe Experience Platform.

4. Search for a segment you created in the last module and select it.

5. Click Next.

Adobe Campaign is a batch based destination. As such you need to create a schedule. You can choose to export the full segment on a daily basis or the incremental changes to the segment (entries and exits) with a higher frequency.

You can now select additional attributes that can be used for personalisation. For this HOL, the mapping is alreayd configured so you don't need to change it.

click Next.



4. Review your configuration. Click Finish to finish your configuration.

If you’d like to add more segment exports, you can click Activate Segments to restart the process and add more segments.

Activate profiles to Meta for ad targeting, personalization, and suppression based on hashed email and phone number.

You can use this destination for audience targeting to reach and re-engage with your customers across Meta owned properties like Facebook and Instagram.

Meta requires that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to these destinations can be keyed off hashed identifiers, such as email addresses or phone numbers.

Go to the Adobe Experience Platform.

2. In the list of available segments, select the segment you created in the previous exercise.

3. The mapping step only needs to be completed once, after that every segment will use the same set of mapping identifiers to match customers between Adobe Experience Platform and your destination. For Tiktok we use hashed email and phone number. Click Next to proceed to the next step.

4. Meta requires that you declare where the audience data has come from, on the audience schedule step, select that the audience data has come directly from Your Customers.

5. Finally, on the Review page, click Finish.

For Meta, a successful activation means that a Meta custom audience would be created programmatically. Segment membership in the audience would be added and removed as users are qualified or disqualified for the activated segments.

Activate profiles to Tiktok for ad targeting, personalization, and suppression based on hashed email and phone number.

You can use this destination for audience targeting to reach and re-engage with your customers across Tiktok.

Tiktok both require that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to these destinations can be keyed off hashed identifiers, such as email addresses or phone numbers.

Go to the Adobe Experience Platform.

2. In the list of available segments, select the segment you created in the previous exercise.

3. The mapping step only needs to be completed once, after that every segment will use the same set of mapping identifiers to match customers between Adobe Experience Platform and your destination. For Tiktok we use hashed email and phone number. Click Next to proceed to the next step.

4. Finally, on the Review page, click Finish.

For Tiktok, a successful activation means that a Tiktok custom audience would be created programmatically. Segment membership in the audience would be added and removed as users are qualified or disqualified for the activated segments.

Activate profiles to Google Customer Match for ad targeting, personalization, and suppression based on hashed email and phone number.

You can use this destination for audience targeting to reach and re-engage with your customers across Google’s owned and operated properties, such as: Search, Shopping, Gmail, and YouTube.

Google and Facebook both require that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to these destinations can be keyed off hashed identifiers, such as email addresses or phone numbers.

Go to the Adobe Experience Platform.

3. In the list of available segments, select the segment you created in the previous exercise.

4. You need to specify your mapping identifiers between Adobe Experience Platform and your destination. These will be used to match the profiles in your segments between platforms.For this lab, the mapping has already been defined, we use email and phone number.Click to the Next step.

5. On the Segment Schedule step, We don't have anything to do. click next again

6. Finally, on the Review page, click Finish.

For Google, a successful activation means that a Google custom audience would be created programmatically. Segment membership in the audience would be added and removed as users are qualified or disqualified for the activated segments.

Adobe Experience Platform supports a number of Cloud Storage Destinations. This enables you to send audiences and their profile attributes to your internal (or external) systems, via CSV files for Amazon S3, Azure Blob, Azure Data Lake Storage Gen2, Data Landing Zone, Google Cloud Storage, and SFTP. For Amazon Kinesis and Azure Event Hubs destinations, data is streamed out of Experience Platform in JSON format.

In this module, you’ll configure such an activation by making use of an AWS S3 bucket. We will use a shared S3 bucket for this Lab exercise.

Go to the Adobe Experience Platform.

3. Select the Destination AWS - S3 - HOL RTCDP that has been previously configured.

4. Search for a segment you created in the last module and select it.

5. Click Next.

Unlike the previous destinations, Amazon S3 is a batch based destination. As such you need to create a schedule and specify a file name for your csv file. You can choose to export the full segment on a daily basis or the incremental changes to the segment (entries and exits) with a higher frequency.

You can now select attributes for the export towards AWS S3. AWS S3 is considered a Profile Export Destination which means you can share additional information about the profile with the destination, not just the identifiers.

4. Review your configuration. Click Finish to finish your configuration.

If you’d like to add more segment exports, you can click Activate Segments to restart the process and add more segments.