Adobe Experience Platform (AEP) serves as the foundation for modern customer experience orchestration, bringing together data, content, journeys, and governance into a single, connected system that enables real-time, personalised experiences at scale.

Built for the era of AI, AEP introduces an agentic platform layer where intelligent AI Agents can interpret goals, reason through multi-step workflows, and take action across applications using unified, enterprise-grade data and context.

Through capabilities such as agent orchestration, conversational interfaces, and purpose-built agents (e.g. audience, journey, and insight agents), AEP empowers teams to accelerate campaign execution, automate complex workflows, and deliver highly relevant, intent-driven customer experiences with speed and precision.

While we are quickly moving toward a world where natural language will be the "glass" and individual solutions/apps might not exist, for those who are curious here is a breakdown of the solution and agent combinations used in this lab:

You will also get exposure to Agent Orchestrator which can take your prompt and delegate tasks to these focus agents.