Identities & Unified Profile: in-Platform Walkthrough
Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction. This overview will help you understand the role and use of Real-Time Customer Profile in Experience Platform.
Exploring an existing CRM profile in Adobe Experience Platform
[Hands-off Keyboard]
- Navigate to Profiles from the left-hand navigation bar.
- Click on the Browse tab.
- Search for 'Email' under namespaces.
- Enter the below string as the Identity Value
6. Now click on the Profile Id to explore the following tabs
- Details - All Widgets
- Attributes
- Events
- Audience Membership
- Identity Graph
This is what a known customer profile with some CRM data would potentially look like.
Exploring a Web Visitor profile in Adobe Experience Platform
- Navigate to Profiles from the left-hand navigation bar.
- Click on the Browse tab.
- Search for 'ECID' under namespaces.
- Enter the below string as the Identity Value.
5. Click View
6. Now click on the Profile Id to explore the following tabs
- Details
- Attributes
- Events
- Audience Membership
- Identity Graph
This is what a pseudonomous visitor profile looks like.
Profile Stitching - Web to CRM via onsite authentication
Follow the instructor as they log in to a demo site using the email address value resulting in a real-time profile stitch of their pseudonymous online profile and with the known CRM profile.
The real-time data ingestion in this example is powered by the AEP Web SDK and the Adobe Edge Network.
Notice how the two profile fragments have merged by observing the following:
- The updated identity graph
- The updated Attributes and Events tabs