Audiences

Audiences are collections of people who share similar behaviors and/or characteristics. They are centrally configured and maintained on Adobe Experience Platform using the Adobe Experience Platform Segmentation Service and readily accessible within Journey Optimizer to be activated in your journeys and campaigns.

Adobe Journey Optimizer provides robust tools for creating, managing, and enriching audiences to enhance marketing efforts. When combined with Adobe Real-Time Customer Data Platform, Journey Optimizer lets you layer in audiences for more complex segmentation and bidirectionally share audiences with other Adobe Experience Cloud solutions.

As real-time data streams or batch uploads occur, datasets update, and Journey Optimizer dynamically moves individuals in and out of audiences and journeys in real time.

Experience Platform Federated Audience Composition provides Adobe Real-Time CDP and Adobe Journey Optimizer users with data management flexibility and efficiency. With Federated Audience Composition, you can access your enterprise data warehouse using a marketer-friendly UI to build audiences and leverage datasets in Adobe Experience Platform workflows without persisting underlying enterprise data. This helps you reduce data movement when accessing data warehouses for experience use cases.

Luma is a retail company that would like build a high value pre-qualified audience of lapsed customers

They would like to identify customers who:

This audience definition would combine data maintained in Snowflake with streaming event data ingested in AEP

The goal is to