[Bonus] Journey part 3: At the airport
At the Airport: Personalized Delay Comfort Journey
We want to inform customers about a delay for their flight. Here we are taking an example where customer has a booking from London Heathrow airport to Hamad International Airport, Doha. As soon as the customer reaches the airport, using the geo location capabilities of experience platform, when can initiate a journey to check the flight status and inform accordingly. In this particular instance, the flight is delayed and we want to ensure customer is informed with the below order.
- If the flight is on time, inform the customer that the flight is on time with a push notification.
- If the flight is delayed for less than 60 minutes, inform the customer via an email about the delay.
- If the flight is delayed for more than 60 minutes, inform the customer via an email and provide them with a meal coupon.
- If the customer has a ticket with economy fare class reservation, provide a meal offer for Giraffe restaurant.
- If the customer has a ticket with economy comfort fare class reservation, provide a meal offer for Wagamama restaurant.
- If the customer has a ticket with business class reservation, provide a meal offer for Fortnum &Mason restaurant.
What do we need to create for this use case?
- A Point of Interest To register the location co-ordinates to identify the geo-location
- An event To trigger the location entry event
- A custom action To check the flight status to an external API
- An set of audiences That contains all customers that have an upcoming flight with their ticket fare class.
- A set of offers To provide the correct meal offer to customers based on their ticket fare class.
- A set of email and push messages To send to these customers.
- A journey To send the email message to these customers.