Lab 2: Orchestrating Customer Journeys
Overview
In this module, we will do a deep dive into the Real-time Customer Profile and Identity capabilities of Adobe Experience Platform.
You will learn how profiles can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.
Learning Objectives
- Learn how to visualise a customer’s Real-time Customer Profile through Adobe Experience Platform’s UI.
- Learn how to create an audience using Adobe Experience Platform’s Audience Builder.
- Learn about the impact of having access to a full customer profile, including real-time behaviour, from any environment.
- Learn how to configure an advertising destination using the Adobe Experience Platform UI.
- Learn how to connect a segment to a destination and activate it.
Architecture Overview
Have a look at the architecture below, which highlights the components that will be discussed and used in this module (to follow).
AEP Architecture