In this exercise, we will be using a fictitious coffee brand called Frescopa. You will learn how to expand analysis from individual pages to overall presence in generative search using Adobe Brand Visibility.

By the end of this exercise, you will:

Simply navigate to https://play.bv.now/ (this will open a new tab)

Take a moment to explore the insights available on the Overview page.

Adobe Brand Visibility analyzes AI responses to prompts and extracts signals that indicate how brands and websites appear within those responses. These insights provide a high-level view of how frequently your brand is mentioned or cited in AI-generated answers.

Navigate to the Brand Presence dashboard from the left nav as shown below:

Scroll down to the Data Insights section.

This section shows how your brand performs across different topics and prompts.

Each row represents a topic that AI systems may answer questions about.

As you review the dashboard, consider:

These insights help identify areas where your brand is already visible and where opportunities may exist to increase visibility.

You will notice a section related to Agentic Traffic on the left nav.

Agentic traffic refers to interactions from AI systems accessing website content while generating responses.

To unlock these insights, organizations typically configure CDN log forwarding, which allows Adobe Brand Visibility to detect when AI agents retrieve content from their website.

Understanding these interactions can provide valuable insight into how AI systems access and interpret website content.

You can view the agentic traffic insights on the demo environment: https://play.llmo.now/org/demo-org/insights/agentic-traffic to understand what this view would look like once the CDN log forwarding is configured. Note: if the link doesn't work you can access it from the left menu under

Your last step will be to visit the section related to referral traffic insights.. Navigate to Referral Traffic using the left nav.

Referral traffic is the name for real users landing on a page of your website by clicking on a citation link in the response generated by the AI system.By default, these insights will be provided from the AEM Operational Telemetry that collects privacy-first data from real user activity on websites delivered by AEM Cloud.

You can view the referral traffic insights on the demo environment: https://play.llmo.now/org/demo-org/insights/referral-traffic to understand what this view would look like once the CDN log forwarding is configured.

Additionally, organizations can configure Adobe Brand Visibility to integrate with Adobe Analytics, Customer Journey Analytics or Google Analytics 4. This will allow Adobe Brand Visibility to retrieve user behavioral data to complete its insights.

On the demo environment, you can switch to the Business Impact tab to view what the results would look like when connected to Adobe Analytics.

The referral traffic data will help with ROI validation, discovery of blind spots in the prompting strategy, or potentially abnormal bounce rates on suboptimal landing pages.

Now that you’ve identified visibility gaps, let’s explore how to fix them.