In the previous exercises, you explored how AI systems interpret your website content and how your brand appears in AI-generated responses.

You observed that AI systems may not always access or reference your content, even when it exists on your website.

In this exercise, you will explore how Adobe Brand Visibility translates these insights into actionable opportunities.

Adobe Brand Visibility analyzes AI responses and content accessibility signals, then surfaces optimization opportunities that help improve how AI systems interpret, retrieve, and cite your content.

You will explore two example opportunities:

You will also learn how these optimizations can be deployed at the edge, without requiring significant changes to your existing website.

By the end of this exercise, you will:

Adobe Brand Visibility surfaces opportunities based on how AI systems interact with your content and how your brand appears in AI-generated responses.

These opportunities help you take targeted action to improve visibility in generative search.

From the Adobe Brand Visibility dashboard, locate the Opportunities section.

This section highlights recommended optimizations based on your brand’s AI visibility insights.

Review the list of opportunities available for your brand.

Each opportunity represents a specific way to improve how AI systems interpret or retrieve your content.

Select an opportunity to view more details.

If available, select the opportunity labeled:

Recover Content Visibility

This opportunity identifies situations where content visible to users may not be fully accessible to AI agents.

Within the opportunity, review:

This helps ensure that AI systems can retrieve and use your content when generating responses.

Next, explore the opportunity labeled:

AI-Friendly Summaries

This opportunity focuses on improving how AI systems understand and interpret your content.

AI systems often rely on clear, concise summaries when generating responses.

Within this opportunity, review:

This helps increase the likelihood that AI systems will use and cite your content in generated answers.

While you won’t deploy optimizations during this lab, it’s important to understand how Adobe Brand Visibility makes it possible to apply these changes quickly and easily.

Adobe Brand Visibility includes a capability called Optimize at Edge, which allows you to deploy AI-focused optimizations at the CDN layer, without requiring changes to your website or CMS.

This means that instead of modifying your site’s code or waiting on development cycles, optimizations can be applied outside of your core website infrastructure.

Once set up, Optimize at Edge:

This separation allows teams to improve AI visibility without disrupting existing workflows or impacting human visitors.

Traditionally, making content changes required:

With Optimize at Edge:

This makes it possible for marketing and SEO teams to move quickly from insight to action.

To enable Optimize at Edge, organizations typically complete a one-time setup that includes:

This setup is usually done in collaboration with your IT or CDN team.

Once completed, teams can begin deploying optimizations directly from Adobe Brand Visibility.

Checkpoint Questions