:  In this lab you will learn how to leverage 

 to understand how customers are engaging across channels and identify friction points in your customer journeys in order to plan for the upcoming campaign. 



Drop-off Points: Customers are abandoning journeys after viewing competitor comparison pages or pricing details.

Channel Shifts: A decline in engagement on owned channels 

Conversion Lag: Customers are taking longer to convert, indicating hesitation or increased consideration of alternatives

Attribution Gaps: Paid media touchpoints are underperforming compared to competitor campaigns.

Segment Performance: High-value segments are engaging less frequently or showing signs of churn.

Use Data Insights Agent to quickly analyze trends and surface anomalies. 

Review marketing channel performance and compare attribution models.

Compare performance across customer segments. 

Access

Campaign Planning & Analysis

emea_lab_fsi_1_mobile_projectid

emea_lab_fsi_1_sandbox

emea_lab_retail_1_dataview

emea_lab_retail_1_mobile_projectid

emea_lab_retail_1_sandbox

emea_hol_v2_retail_dataview

emea_hol_api_credentials

emea_hol_sandbox

sacker-BUFY?token=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpZCI6ImFub255bW91c

emea_travel_bootcamp_website

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emea_carvelo_hol_website_token

https://dsn.adobe.com/p/carveloHOL?token=

emea_carvelo_hol_website

emea_travel_bootcamp_api_credentials

apac_travel_bootcamp_sandbox

apac_travel_bootcamp_org

SB21 - AEP Bootcamp - Cross-channel Data View