We now need to set up the content for each of those messages.

For this exercise we'll start with a pre-defined content template. Select the email activity in your journey and set the Email Configuration to email-marketing and click to Edit Content.

Click to Apply content template

Select the Frescopa Basic Template and click Confirm.

Now that the template is loaded click to Edit the email body.

Now we'll use AI Assistant to help us generate variations of this content to use for experimentation. AI Assistant can be used to generate individual images or text components but in this case we're going to generate new variations of the full email.

Select the body block by clicking on the grey area outside the email content then click to open the AI Assistant on the right side.

Add a text prompt for the message you want to convey - in this case, encouraging a My Barista subscription, for example:

Select to generate the Subject line as well.

Update the text and image generation settings to what you like:

Click on Generate. After a short while, two new variations are generated. Each variation has been automatically scored against the brand guidelines.

Click on the Preview button to take a closer look.

You can switch between each variation on the right, and use the brand guidelines tab on the left to review the reasons if low scores.

You can also ask it to refine specific pieces of the content and provide positive and negative feedback through the panel at the bottom.

From here you can choose to use one of the generated variations, or we can choose to use ALL of the variations and configure an experiment to test which content performs the best.

Click the toggle to Enable experimentation

Select one or both of the generated variations and click Add to experiment

Because the generated content includes imagery we need to tell AJO where in the asset repository to put the new images. Click Next to choose the folder.

Select the Frescopa folder and click to Import.

You may need to repeat this if you selected to use both variations. After a minute or so you'll be taken back to the main content tab. Your email now has 2 or 3 treatments which will be used in the experiment.

Return to editing your Let's assume we learnt from Customer Journey Analytics that men prefer black coffee, while female prefer latte's. We want to replace this banner image only for men.

Click on the hero image, and click to enable conditional content

That will create 2 variant of this block. Let's keep the default content with latte coffee, and change the variant for male. You cna rename your variant by clicking on the 3 dots then rename, then click on select condition

You should see one for men, you can just slect it. If there is no pre-existing condition with the criteria you want, you can click on create new (optional)



You will arrive in the same UI than for audiences. Search for gender, (profile.person.gender) drag and drop it, select male, then click on select.

Now we can personalize image for men. Click to Select an asset.

Make sure you're in the right repository, then search for coffee - this is leveraging the smart asset tags to find relevant images. An essential time saver when working with a large repository.

Choose an image and click select to add it to the email.

Now that our dynamic content is defined, we can simulate how the email will look for each type of customers. Click to Simulate content variations.

The simulator is able to scan the email content for personalisation fields. Click to create some sample input.

It has automatically identified that gender was used in the content. Configure the first variant to be for gender = male.

Configure a second variant for gender = female. You can now simulate the email content across both variants.

Images are the only type of content we can source from Adobe Experience Manager. With Content Fragment integration you can ensure that consistent messaging is delivered between your website and emails.

Select the main heading and click on the component toolbar to Add Personalisation.

The personalisation editor allows you to insert personalisation fields from multiple sources, you could insert the customer first name via the profile attributes option or details from the event that triggered the journey using the Contextual attributes option. For this exercise though we're going to bring content in from Adobe Experience Manager. Click on the AEM content fragment option on the left. Then click to Open AEM CF selector.

AEM Content Fragments are enabled for use in AJO via sandbox specific tags that are applied from within AEM. Check the Fall in love with my barista fragment and hit the Select button to add it to your email content.

You can see the fragment reference has been added to the personlisation editor. Delete the old heading text Ready for Savings, then click the arrow to access the fragment components.

Click the plus icon to add the fragment headline field, then click Save.

Note that this is a reference to the content fragment only, the content is not copied until the message is ready for sending. When using this approach AEM is the source of truth for content and should the fragment be updated (and published) on AEM side, the email content will automatically update as well.



To complete the journey, we need to add content to the SMS and Push Notification activities.

Click on the Push activity and select Push in the configuration drop down, then click Edit content.

Once again you can either manually add content or use AI Assistant to generate it for you. Open the AI Assistant panel and reuse the prompt and text settings from your email to keep messaging consistent.

The generated content is again scored against the Brand Guidelines. Select the variation you prefer and click to Apply it to your message.

Click the arrow in the top left to return to your journey.

Adobe Journey Optimizer enables brands to deliver contextual, personalised experiences at scale by combining real-time triggers, intelligent decisioning, and dynamic content generation—all within a unified orchestration canvas.

Adobe Journey Optimizer's integration with Adobe Experience Manager (AEM) and Adobe Firefly has enabled: