Journey Analysis
Fallout Visualisation
The Fallout visualisation is great for understanding customer paths when there are specific points or events you want to account for. For example, measuring which customers are starting a journey such as an flight booking, and understand where they drop off.
- Add a new visualisation to your dashboard by clicking the + icon inside the panel at the bottom. Select the icon that looks like a Funnel
The fallout will start with all people. It then requires you to add the touch points in the process that you want to measure fall-through on as well as fall-out for.
2. From the Components menu, drill into the values for Travel_Page Name. Click Show items from last 6 months and search for flight.
- Drag Flight Search into the Add Touchpoint drop zone, just under all people
3. Repeat the process for Flight Checkout and Flight Confirmation
4. Rename your fallout to Booking abandonment.
You can Also compare funnel for different type of profile. Search for loyalty attribute, and drag and drop a view value in your funnel ( drop over "all people")
5. Finally hit Ctrl/Command S to Save your project.
This is a great way to understand if your application process is too complex and need to be optimized.
Congratulations, this completes the fall out exercise