Create an Audience
In this exercise, you will create an audience that identifies customers who have reached the consideration stage of their journey. This audience represents the moment when customers are ready for more in-depth engagement, enabling ZEISS to trigger timely and relevant communications through journey orchestration.
You’ll create the Audience by making use of Adobe Experience Platform’s Audience Builder.
Audience Overview
To log into the Adobe Experience Platform, check the AccessAccess section.
To get an overview of available audiences in Adobe Experience Platform:
- In the menu on the left side, click on Customer > Audiences. You will see a dashboard overview with information on a specific audience.
- Click on Browse at the tab bar. You will see an overview of all existing audiences.
Create an audience
We want to create a rule that will select all customer profiles that have a marketing score between 30 and 60.
- Click on + Create Audience. This will open the Create Audience popup.
- Select Build Rule as the create method. This will open the Rule Builder. You will immediately notice the Attributes tab selected underneath Fields. As well as the XDM Individual Profile selector under BROWSE ATTRIBUTES.
Since XDM is the language that powers the experience business, it is also the foundation for the audience builder. All data that is ingested in AEP should be mapped against XDM, and as such, all data becomes part of the same data model regardless of where that data comes from. This gives you a big advantage when building audiences, as from this one Segment Builder UI, you can combine data from any origin in the same workflow.
Audiences can be sent to solutions like Adobe Target, Adobe Campaign and other destinations for activation.
Add attribute
Let's build an audience:
- Select the Attributes tab in the Fields section.
- In the text search field, type marketing. You will see Marketing Score listed under Browse Attributes.
- Drag the Marketing Score event type onto the canvas where it says Start building.
- Change the operator to is greater than or equal to.
- Type 30 in the text box.
Your screen should look like:
Now we need to set the upper bound for the marketing score range:
- from the Fields list, drag Marketing Score drop it in the canvas over the previous one; drop in the area called Add to form a group.
- Change the operator to less than.
- Type 60 in the text box.
At each step in defining your audience, you can get an estimate of the audience's population:
- Click on Refresh Estimates, on the right-hand panel
You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.
IMPORTANT: the sandbox you're using for the exercise has been reset before the lab, so Refresh Estimate will likely returns 0.
For more details on how estimate works, see the documentation.
Code View
So far, you’ve only used the UI to build your audience, but there’s also a code-option to build an audience.
When building an audience, you’re actually composing a Profile Query Language (PQL) query. To visualise the PQL code,
- Click on the Code View switcher in the upper right corner of the Audience builder.
- Click on Segment Builder view to return back to the UI.
Publish audience
Let's publish our audience.
- Enter a Name for your audience using the following naming convention, e.g. [your name] Journey Stage – Consideration.
- (optional) Enter a Description.
- Select Batch from the Evaluation method dropdown list. You can read more about evaluation methods here.
- Click on Publish.
You will be taken to the Audience summary screen, outlining your audience definition.
You have now successfully created an audience using the Adobe Experience Platform Audience Builder.