Foundational Components Web

These components do not include the exercises marketing teams under go to detect offer opportunities in websites or emails. We will be assuming the determination has been done already for our fictious company CitiSignal.

The first step we must take is think about our offers and the different elements for different parts of a website or email. Take for instance the citiSignal website. In our site, we have different elements on the CMS layout reserved for offers. However, those spots sizes and shapes or formats are different. Therefore, when we thing about incorporating all the different elements that would satisfy our offer. It becomes a catalog.

For example, the highlgithed in red:

However, if you look at our main banner, it has more room and the image is highresolution.

Now, as I mentioned our website has different spots. We have came up with nicknames for them. For example, our offer at the top of the site is called TopRibbon. This is not just a nickname, this is actually meaningful for us to map location to an offer in platform. In other words, TopRibbon will be sent over to platform by the website so that it can decide which is the appropiate element of an offer item in our catalog fits that place. Is is the 30x30 icon and a short description?

For our lab, we are using data collection and the WebSDK to retrieve offers from Experience Decision. We have enabled them to call and retrieve offers.

Please follow your instructor as he goes thru some of these foundational concepts with you in the platform.