Email Designer
This lab will walk through the steps to create an Email in Adobe Journey Optimizer.
NOTE: Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.
Create a New Message
Within the Basic Journey, click on Email action node
- Enter a Label and Description for the message.
Choose Marketing for Category and select Email-Marketing:
Click on Edit Content
Using Content Templates
For an accelerated and improved design process, you can create standalone templates to easily reuse custom content across Journey Optimizer campaigns and journeys.
This functionality enables content-oriented users to work on templates outside campaigns or journeys. Marketing users can then reuse and adapt these standalone content templates inside their own journeys or campaigns.
- Click on Content Template.
- Select Apply Content Template.
3. Select the pre-saved Email Template called: (UC2 - Abandon Transaction - Email)
4. This will give you a starting point to design your email.
Update Content Design
- Click on Edit Email Body
Update text content with Personalization
- Click on the text content block that says "Hi [[First Name]],"
- Delete [[First Name]] from the text, then click on the personalization icon.
- Search for the term "first" in the Profile attributes box. Add the first name attribute to the canvas
5. Click Save.
6. Format the test string appropriately with a comma and spacing between the fist name attribute and the rest of the string.
Use AI to generate Image Content
- Click on the Image content block right below the Offer block.
- Click on Generate and select an image button on the right panel.
3. Type a prompt to generate an image that meets the shopping cart use case story. Example: "Making a money Transfer"
4. Click on Generate
5. Select the variation that you like best and click on Use this content on the top right. import the image into the HOL4 directory of the Asset repo.
Clickable Link
- Click on the Button content block.
- Edit the label in the right panel to "Return to Money Transfer".
- Choose button type: External Link. Add a value of choice.
Offers
An offer is a very targeted piece of content. It contains rules when, where, and who to show the content. You control their priority either manually or dynamically using a ranking formula. This feature allows to also retrieve offers from those systems that can't connect to a web browser. This following steps allow you to consume a final piece of content that has been configured for Marketer to use in their email campaigns.
- Click on the Add button right under the star icon.
- Select the placement Email Coupon Ticket.
- Select Summer Campaign Decision.
- Click Add.
- Flip between the fallback and the personalized offers.
Fragments
A fragment is a reusable component that can be referenced in one or more emails across Journey Optimizer campaigns, journeys or content template.
- Click on the Fragments icon on the left panel.
- Drag the Find Locations into the empty content holder below the western union download app fragment.
Using AI to define a Subject Line
- Click on the back arrow to land on the Subject Line Screen
- Click on the AI Assistance icon.
3. Provide a relevant prompt to meet the purpose of the emai. Example: Email subject line for return to website and complete a money transfer
4. Select a suitable variation and click Save.
Simulating for sample profiles
- Click the Simulate content button and select Simulate Content option anytime during the process to simulate for specific profiles
2. Click on Manage profiles
3. Use the below profile for simulation
Note: if you recieve a warning, simply check what it is on the button View Configuration Details. The error means we have no data on specific fields on the channel configuration, but this is fine. This is expected and part of the lab to showcase the level of protection accross the workflows.