Objectives

3 min

Saves Time with Creative Workflow Automation:
- Summary: Adobe Workfront Workflow streamlines content creation and approval processes, reducing the time spent on repetitive tasks and allowing creative teams to focus on more strategic activities.
- Example: Suppose your team needs to create multiple versions of web banners with different copy and aspect ratio variations. With Workfront Workflow you can automate the editing and approval process, ensuring that each version meets the required standards without manual intervention. This efficiency allows your team to concentrate on developing innovative ideas and strategies.
Delivery of Optimized Assets with Rich Metadata:
- Summary: Adobe Experience Manager Assets and Dynamic Media enable creative teams to deliver optimized assets with comprehensive metadata and taxonomy, ensuring easy retrieval and consistent usage across digital channels.
- Example: Let's say your team has created a series of images for a campaign. By using Workfront natively integrated with AEM Assets, your assets are synced with relevant metadata and smart tagged, making it easy to find and use the right asset when needed. Additionally, Dynamic Media's Smart Crop and Smart Imaging features automatically adjust images to fit various aspect ratios and optimize them for different platforms.

Scenario - a user-created series of automated steps, each represented and performed by a module
Trigger - a module that allows you to grab bundles that were added or updated since the last run of a scenario
Module - a single step within a scenario that performs a function, such as creating a record, within the associated app or service
Proof - tools give stakeholders, creative teams, and project managers one easy place to review and approve work
Custom Field - Data that is unique to an organization. Organizations can customize the Workfront application by creating custom forms and custom fields
Linked Folder - Process of referencing assets or folders from AEM Assets within a Workfront project
Metadata Mapping - Process that allows you to automatically assign information from Workfront to AEM Assets
Dynamic Rendition - use one primary file to auto-generate and publish unlimited versions of images to take advantage of intelligent media transformation and delivery
Image Preset - like a macro, an image preset is a predefined collection of sizing and formatting commands saved under a name
Smart Crop - uses the power of artificial intelligence in Adobe Sensei to quickly automate the cropping of images based on focal point
Smart Tag - content intelligence that is used to apply relevant tags on different set of assets