Application Abandoners
As part of this section we will create an event based audience of customers who:
- Visited the SecurFinancial Site and review Life Insurance and did not finish the application
- Click on Audiences in the left navigation panel.
- In the top right corner of the screen, click Create Audience.
3. Select Build Rule.
4. Click Create.
5. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.
6. Name your segment - Life Insurace Abandoners - (your initials)
7. Since this is an Event-based audience, click on Events in the left tab on the canvas. This selection will expose all event based data points that have been onboarded.
8. Search for the term "Web" to locate the Page Views event.
9. Drag the Page Views event type to the main canvas.
10. Search for Name and add the Web page details>Name into the Page Views
- Change to contains and add insurance
12. Search for Application and drop Application Open to the right of Page views.
13. Below event Rules change to Exclude.
14. Set lookback window to Last 24 hours.
16. Set evaluation method to Streaming.
18. Click Publish.