This Hands-on-lab will demonstrate how as a marketer you can leverage Adobe's Experience Platform to bring the following future student journey to life.  

The Lab will consist of the following modules: 

Getting Started

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emea_travel_bootcamp_website

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emea_carvelo_hol_website_token

https://dsn.adobe.com/p/carveloHOL?token=

emea_carvelo_hol_website

emea_travel_bootcamp_api_credentials

apac_travel_bootcamp_sandbox

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emea_travel_bootcamp_mobile_project

emea_travel_bootcamp_sandbox

emea_travel_bootcamp_organisation

bootcamp_sandbox

ANZ_Bootcamp_Website

Access

MULTICUSTOMER-HOL - Syd/Melb - Higher EDU

Website

Lab Slides

Exercise 1 - Media Optimization

Exercise 2 - Onsite Personalisation

Exercise 3 - Lead Nurturing

Exercise 4 - Retargeting and Prioritisation

Introduction

Attribution

Journey Analysis

Audience Publishing

Exercise 5 - Reporting and Attribution

Lab Exercises

Conclusion