The lab will consist of 4 hands-on modules, covering all of the Adobe Experience Platform solutions:  Real-time CDP, Adobe Journey Optimiser and Customer Journey Analytics.  

Lab Slides

Lab Exercises

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Exercise 1 - Media Optimization

MULTICUSTOMER-HOL - Syd/Melb - Higher EDU

Access

Website

Getting Started

Exercise 2 - Onsite Personalisation

Exercise 3 - Lead Nurturing

Exercise 4 - Retargeting and Prioritisation

Introduction

Attribution

Journey Analysis

Audience Publishing

Exercise 5 - Reporting and Attribution

Conclusion