Objectives
Description
In this section see how the WKND marketing team can improve the performance of their campaigns with content analytics. Adobe GenStudio for Performance Marketing gives the team granular insights, down to specific attributes of each experience, so that marketers and creatives can optimize the campaigns they are delivering.
Key Takeaways
- Marketers and creative teams can use self-serve AI-driven dashboards to understand how their content is performing
- Utilize metrics to create content for your next marketing campaign based on the attributes of your top-performing assets
- Get deeper insights into your campaign and content performance by seamlessly importing and analyzing campaign and analytics data
Terminology
Launch - The date that the campaign was released or published to the market
Impressions - A count of each time content loads within the channel, regardless of interaction or viewing
Clicks - Number of times users interact with a clickable element, such as a link or a call-to-action button, within the ad campaign
Click-Thru Rate (CTR) - Percentage (%) of impressions that resulted in campaign clicks within a channel
Cost Per Thousand (CPM) - Cost ($) for every one thousand ad impressions for the ad campaign
Cost Per Click (CPC) - Average cost ($) associated with each click in an ad campaign
Video Plays - Percentage (%) of viewers who watched a video to the end
Budget - Total funds ($) allocated for an ad campaign to achieve campaign goals
Spend - The amount ($) spent from the budget over a given period to place ads across different platforms