Objectives
3 min
Description
As the journey continues see how the WKND marketing team is supercharged with GenAI to create on-brand content in collaboration with the creative team to boost their content production, delivery, and discoverability. Sometimes a content request can be addressed without the full creative team/studio treatment. See how these tools enable quick turns on creating content variations. Updates can be executed by an expanded, broader group of individuals connected to the content supply chain, dramatically increasing the content throughput and time-to-market.
Key Takeaways
- Organize all work in the application by campaigns so that performance marketers can create, analyze, and retrieve content through a single campaign view
- Marketing can self-serve content creation for digital channels using generative AI while adhering to brand guidelines
- Marketers can easily create new emails, paid media, or display ads and generate variations to meet the campaign needs for different personas, products, brands, and regions
Terminology
- Insert Object - a tool that seamlessly manipulates and enhances images in Adobe Express using simple text prompts
- Template - Adapt your HTML templates for GenStudio for Performance Marketing by using the Handlebars templating language
- Handlebars - Handlebars templates look like regular text with embedded Handlebars expressions. A handlebars expression is a {{, some contents, followed by a }}
- Personas - provide an authentic portrayal of your customer segments, encompassing their information, interests, pain points, preferences, and behavioral traits
- Product - leverage a deep understanding of product specifications, advantages, and differentiating factors to generate impactful content
- Brand Guidelines - inform the content creation process, along with user-defined prompts and Adobe generative AI technology, to craft impactful assets
- Brand Manager - responsible for developing and maintaining a brand’s image, identity, and market position with access to manage brand guidelines in GenStudio for Performance Marketing