Objectives
2 min
Description
Campaign content consists of approved assets and experiences.
Once a GenStudio for Performance Marketing asset or experience has been approved, it can be included in multiple Campaigns. You can add content to a Campaign by adding a Campaign label to an approved asset while:
- Saving an approved asset to Content
- Uploading or importing a file
- Saving an asset during content creation
Key Takeaways
- Marketers can easily create a campaign by filling in the details
- Marketers can reference to the relevant product and personas they are planning to use and target in the campaign
- Once a campaign is created, you can associate pre-approved assets to the campaign as a metadata to the assets. This way, its easier to see the assets associated with a particular campaign.
Terminology
- Personas - provide an authentic portrayal of your customer segments, encompassing their information, interests, pain points, preferences, and behavioral traits
- Product - leverage a deep understanding of product specifications, advantages, and differentiating factors to generate impactful content