Conversions
4 min
Conversion events are business objectives that identify the impact of marketing activities. Examples: e-commerce orders, in-store purchases, website visits, and so forth.
You define marketing conversions for attribution analysis.
Conversions
- Navigate to Harmonized datasets then select Conversions in the Mix Modeler UI.
- Click on Add a conversion.
- For your first conversion, let's configure an in store conversion metric. Configure the conversion as following:
Conversion name = In-Store Orders + {Initials}
Conversion category = Conversion types is Store
Conversion metric for analysis volume = Orders
Revenue Field = Revenue
- Click Create.
- For your next conversion, let's configure a paid Facebook conversion metric. Configure the conversion as following:
Conversion name = Facebook Conversions+ {Initials}
Conversion category = Conversion types is Paid Social Facebook
Conversion metric for analysis volume = Orders
Revenue Field = Revenue
Congratulations! You have completed the Conversion exercise.