Create a Plan
3 min
Plans in Mix Modeler allow you to allocate budgets by business unit and channel. The planning functionality is integrated with the outcomes of the trained models based on your harmonized data.
A plan outlines the discreionary investments (for example budgets) a business intends to spend on marketing-related projects over the course of a given timeframe in service of common KPI (for example orders, revenue). Plans can incluse expenses from channels such as paid advertising, sponsored web content, events.
Create a Plan
- Navigate to Plans in the Mix Modeler UI.
- Click on Open plan canvas.
- You will need have a model, a date range, and a budget to be able to create a plan. Configure your plan as followed:
Name = Online MMM Channels and Factors Plan + {{participant initials}}
Model = Online MMM Channels and Factors
Date range = 2025/01/01 to 2025/03/31
Budget = $15,000,000
- Click Next.
- In the next screen, choose Create plan now and click on OK.
Congratulations! You have completed creating your first plan.