Streamline and Automate Real-Time Experience Decisions
2 min
Presenters:
- Linda Wray, Senior Practice Lead, Adobe
- Mike Simpson, Practice Lead, Adobe
Lab Description:
The Adobe Journey Optimizer experience decisioning capabilities include analyzing Real-Time Customer Profile data to deliver the next-best content, offer, or experience to each customer. In this lab, developers leverage Workfront Workflow and Workfront Fusion to design, create, and programmatically execute reusable Experience Decisioning workflows. The defined workflow templates expedite and streamline future use cases which can be used as easily modifiable macro assets for technical and business users.
Key takeaways:
- Create repeatable workflows for non-technical business users, including required approvals
- Generate experience decisions programmatically using Adobe Workfront Workflow and Workfront Fusion
- Implement the consumption of an experience decision
Track: Developers
Products:
- Adobe Workfront
- Adobe Real-Time CDP
- Adobe Journey Optimizer
Audience:
- Developer
- Digital Marketer
- Marketing Practitioner
- Email Manager
- Marketing Technologist