Welcome
2 min
Welcome to the Adobe Journey Optimizer (AJO) Hands on Lab! We have carefully curated some exercises to introduce you to the platform, address your questions and highlight it's ease-of-use and differentiators.
Demo Data
The HOL environment is a shared test environment with fictitional, generated dummy data for demonstration purposes only.
Exercises
There are 3 exercises you will complete today.
Exercise | Description |
|---|---|
Understand how your customer data is brought together to form a unified profile. | |
Learn how to manage content and configure email actions | |
Learn how to create a multi-action campaign | |
Learn how to create a real-time journey triggered by inbound events. | |
Learn how to personalise and optimise the website for unknown and known visitors. |