Multi Waves Campaign
2 min
Exercise
As a Business Practitioner, I want to make the promotion of the new iPhone.
This campaign is a multi-step or multi-waves campaign:
- I want to deliver an email to all the newsletter subscribers, then for those who are interested (click), I want to send a reminder a few days after
- For those who didn't have any reaction (no click), I want to deliver a Push notification, then send a reminder a few days later
- For those who didn't have any reaction to email and push, I want to deliver one SMS
The goal is to design a marketing journey like this one:
Learning objectives
In this lesson, we will learn:
- How to schedule and orchestrate many marketing actions in one marketing journey
- How to use the Reactions activity for tracked oubound channels like Email and Push
- How to enable Send Time Optimization for tracked oubound channels like Email and Push