Welcome

In today’s fast-paced digital landscape, delivering seamless and personalised commerce experiences is essential for engaging your customers and driving conversion. From product creation and enrichment through to merchandising, promotion and storefront delivery, each stage of the commerce lifecycle plays a critical role in success.

Throughout this hands-on lab, you will explore Adobe Commerce, a powerful platform that enables you to manage catalogue data, create engaging product experiences and deliver dynamic, content-driven storefronts.

You will work through key capabilities including product creation and enrichment, pricing and promotions, search and merchandising, and product recommendations. These features come together to help you deliver relevant, data-driven shopping experiences that adapt to customer behaviour.

In addition, you will configure storefront experiences by surfacing products through homepage content, category pages and recommendation placements, demonstrating how backend configuration directly impacts the customer journey.

By connecting catalogue, merchandising and storefront experiences, you will gain a practical understanding of how Adobe Commerce enables teams to deliver compelling, conversion-focused digital experiences at scale.

We’re excited to have you join this session and look forward to seeing what you build throughout the lab.