Roles & Participants

22 min

Ideal Participant Profile

Customer Experience Labs are most valuable for teams who are:

Evaluating Adobe solutions as part of an active pre-sales opportunity

Seeking hands-on validation before making purchase decisions

Exploring technical capabilities and workflows in depth

Wanting to experience how solutions address specific business challenges

Labs are designed for up to 15 participants per engagement. Smaller groups (5-10) often allow for deeper individual engagement; larger groups benefit from diverse perspectives but may have less hands-on time per person.

Recommended Roles by Module

Workflow Planning & Visibility

Organizations looking to connect strategic planning to execution or gain visibility across distributed teams.

Audience	Focus Areas
Marketing Operations / PMO	Planning-to-execution workflow, health monitoring, dashboards
Creative Directors	Resource visibility, workload balancing, intake management
Campaign Managers	Brief-to-project automation, status tracking, approval workflows
Executives	Portfolio visibility, strategic alignment, delivery metrics

Scaled Creative Production

Teams with high-volume production needs or organizations seeking to automate repeatable asset workflows.

Audience	Focus Areas
Creative Directors	AI as creative accelerator, quality and brand control
Production Managers	Automation workflows, batch processing, throughput metrics
Marketing Technologists	API integration, workflow orchestration, system architecture
Brand Managers	Compliance scoring, governance, brand kit configuration

Asset Management & Discovery

Organizations with growing asset libraries or teams losing time to manual search and recreation.

Audience	Focus Areas
Creative Teams	Search experience, collection workflows, asset reuse
Marketing Teams	Content Hub interface, self-service access, sharing
DAM Administrators	Tagging configuration, governance, integration architecture
IT / Marketing Technology	Deployment options, integration patterns, security model

On-Brand Marketer Creation

Organizations looking to reduce creative bottlenecks while maintaining brand control.

Audience	Focus Areas
Marketing Teams	Express editing experience, template usage, adaptation workflows
Brand Managers	Template governance, brand kit configuration, control model
Creative Directors	Template design, handoff workflows, quality assurance
Regional / Field Marketing	Localization, self-service creation, brand compliance

On-Brand Performance Marketing

Performance and paid media teams that need to produce and iterate on high volumes of on-brand creative across channels, audiences, and formats.

Audience	Focus Areas
Performance / Paid Media Managers	Ad variant workflows, channel-specific formatting, campaign activation
Brand Managers	Brand governance, template controls, compliance across paid channels
Creative Directors	AI-assisted variation, creative quality at scale, handoff to media teams
Marketing Technologists	GenStudio configuration, API integration, platform connectivity

Multi-Channel Web Delivery

Organizations seeking to enable personalization at scale or eliminate channel-specific reformatting.

Audience	Focus Areas
Digital Marketing	Personalization workflows, audience targeting, experience assembly
Content Authors	Content fragment authoring, variation management, preview workflows
Web Development	Universal Editor, headless delivery, integration architecture
Marketing Technology	Dynamic Media configuration, CDN integration, performance optimization

Campaign Delivery Insights

Program managers and leaders seeking data-driven visibility into content operations.

Audience	Focus Areas
Program Managers / PMO	Health monitoring, cross-project visibility, risk identification
Marketing Operations	Throughput metrics, resource utilization, workflow optimization
Executives / Leadership	Portfolio dashboards, strategic alignment, ROI visibility
Finance / Planning	Budget tracking, resource allocation, investment justification

Brand Presence Optimization

Organizations looking to ensure their brand is accurately and favorably represented across AI-powered search experiences and large language model outputs.

Audience	Focus Areas
Digital Marketing / SEO	AI search visibility, brand mention monitoring, optimization workflows
Brand Managers	Brand representation accuracy, content gap analysis, governance
Content Strategists	Content optimization recommendations, LLM discoverability, gap remediation
Marketing Technology	LLM Optimizer configuration, integration architecture, reporting setup

Cross-Functional Representation

The most successful labs include a cross-functional mix of participants.

Recommended Team Composition

Category	Roles	Purpose
Practitioners	Content authors, marketers, creatives	Experience day-to-day workflows and usability
Operators	DAM admins, project managers, marketing ops	Evaluate configuration and administration
Technologists	IT, MarTech, developers	Assess architecture and integration
Decision Makers	Directors, executives, sponsors	Understand strategic value and investment

Why Cross-Functional Matters

Practitioners catch usability issues and workflow gaps

Operators identify administrative overhead and governance needs

Technologists surface integration requirements and technical blockers

Decision Makers connect capabilities to business outcomes

Labs with only one category often miss critical considerations that emerge in real implementations.

Participant Expectations

Time Commitment

Session Type	Duration	Attendance
Kickoff	1 hour	All participants
Workshop session	2-3 hours each	All or relevant subset
Office hours	Variable	Optional

Total commitment: Approximately 4-6 hours over one week

Preparation

Participants should:

Review any pre-reading materials shared before the lab

Understand their organization's current challenges and workflows

Come with specific questions or scenarios they want to explore

Have verified access to the sandbox environment before the kickoff

During Sessions

Participants should:

Engage actively in hands-on exercises (not just observe)

Ask questions when capabilities or workflows are unclear

Share reactions and concerns openly

Take notes on observations relevant to their role

Coordinator Role

Each lab should have an internal coordinator from the customer organization who:

Before the Lab

Confirms participant list and availability

Ensures terms of use are signed

Distributes preparation materials

Verifies technical requirements are met

During the Lab

Monitors attendance and engagement

Escalates issues or concerns to Adobe team

Facilitates internal discussion between sessions

Captures questions for office hours

After the Lab

Gathers participant feedback

Schedules internal debrief

Coordinates follow-up with Adobe team

Tracks next steps and action items

Participant Limits

Maximum Participants: 20

This limit ensures adequate hands-on time for each participant, manageable session dynamics for effective learning, sufficient sandbox resources for simultaneous access, and quality expert attention and support.

Need More Participants?

If your team exceeds 20 people, consider one of these approaches: prioritize the most relevant roles for scoped modules, rotate different participants across different sessions (not ideal), schedule separate engagements for different groups, or ask about limited observer spots (discuss with your Adobe team).

Roles to Avoid

Some roles are less suited for hands-on lab participation:

Role	Concern	Alternative
Pure observers with no hands-on involvement	Reduces engagement quality	Executive briefing instead
Participants with no decision influence	Limits post-lab impact	Include influencers or decision-makers
Highly skeptical blockers	Can derail sessions	Address concerns separately
People without time to participate fully	Partial attendance reduces value	Ensure committed availability