These example tracks demonstrate how customer experience lab modules can be combined to address specific industry challenges. Each track uses a fictional brand scenario to provide realistic, hands-on exercises throughout the workshop.

Modules: Asset Management & Disovery, Multi-Channel Web Delivery

Solutions: AEM Assets, Content Hub, AI Assistant, AEM Sites, Content Fragments, Universal Editor, Dynamic Media

This track is designed for digital marketing managers, content strategists, and web teams at financial services organizations who need to deliver personalized, compliant content experiences across multiple channels. The track uses SecurFinancial, a retail banking brand launching a high-yield savings account for young professionals, as a realistic financial services scenario throughout all exercises.

→ Financial ServicesView full example track details

Modules: Workflow Planning & Visibility, Asset Management & Discovery, On-Brand Marketer Creation

Solutions: Workfront Workflow, Workfront Planning, AI Assistant, AEM Assets, Content Hub, Adobe Express

This track is designed for marketing operations leaders, creative directors, and brand managers at consumer goods organizations who need to accelerate content production while maintaining brand consistency across distributed teams. The track uses Fréscopa, a premium coffee and beverage brand, as a realistic consumer goods scenario throughout all exercises.

→ Consumer GoodsView full example track details

Modules: Workflow Planning & Visibility, Asset Management & Discovery

Solutions: Workfront Workflows, Workfront Planning, AI Assistant, AEM Assets, Content Hub

This track is designed for marketing operations leaders, campaign managers, and DAM administrators at retail organizations who need to connect strategic planning directly to content execution while managing growing asset libraries across multiple channels. The track uses Luma, a fictional athletic and lifestyle retail brand with brick-and-mortar stores and e-commerce presence, as a realistic retail scenario throughout all exercises.

→ RetailView full example track details

Modules: Workflow Planning & Visibility, Scaled Creative Production, Asset Management & Discovery, On-Brand Marketer Creation, Multi-Channel Web Delivery

Solutions: Workfront Workflow, Workfront Planning, Firefly Services, AEM Assets, Content Hub, Adobe Express, AEM Sites

This track is designed for digital marketing teams, brand managers, and campaign operations leaders at travel and hospitality organizations who need to rapidly produce and activate personalized content across destinations, booking channels, and seasonal campaigns. The track uses Sevoi Resorts, a fictional resort brand with global properties, as a realistic travel and hospitality scenario throughout all exercises.

→ Travel & HospitalityTravel & Hospitality