Overview
What is a Customer Experience Lab?
A Customer Experience Lab is a collaborative, workshop-style engagement where your team gets direct access to Adobe solutions with expert guidance. In a dedicated sandbox environment, your team will explore features, practice with real-world scenarios, and discover how these tools address your specific business challenges.
Each lab module puts integrated, AI-powered tools in your team's hands, showing how they can accelerate campaign planning, automate brand compliance, surface the right assets faster, and keep projects on track.
Why Customer Experience Labs?
🎯 Tailored to Your Needs
- Semi-bespoke curriculum around your business challenges and use cases
👥 Expert Guidance
- Adobe subject matter experts lead all sessions and provide ongoing support
🔬 Risk-Free Environment
- Explore features in a sandbox with no impact to production systems
⚡ Fast-Track Evaluation
- Up to a one-week engagement provides clarity for faster decision-making
Experience Modules
Rather than a one-size-fits-all workshop, we offer modular experiences that let you focus on the challenges most relevant to your organization.
Content Supply Chain
These modules address the end-to-end process of delivering content at scale across global channels.
Module | Challenge Addressed | Primary Solutions |
|---|---|---|
Workflow Planning & VisibilityWorkflow Planning & Visibility | Lack of visibility from strategy to execution | Workfront Planning, AI Assistant, Workfront Workflow |
Scaled Creative ProductionScaled Creative Production | Manual creative production cannot keep pace with demand | Firefly Services, Workfront Workflow, Content Reviewer |
Asset Management & DiscoveryAsset Management & Discovery | Finding and reusing assets is difficult at scale | AEM Assets, Discovery Agent, Content Optimization Agent |
On-Brand Marketer CreationOn-Brand Marketer Creation | Marketers lack tools to create while staying on brand | Adobe Express, Content Hub, AEM Assets |
On-Brand Performance MarketingOn-Brand Performance Creation | Performance Marketers lack the tools to produce compliant, on-brand creative to meet demand | GenStudio for Performance Marketing, AEM Assets, Workfront |
Campaign Delivery InsightsCampaign Delivery Insights | No proactive visibility into campaign health or delivery performance | Workfront Workflow, AI Assistant |
Omnichannel Content Activation
These modules focus on getting approved content out the door, whether publishing to web channels, activating across messaging platforms, or adapting content for multiple formats.
Module | Challenge Addressed | Primary Solutions |
|---|---|---|
Multi-Channel Web DeliveryMulti-Channel Web Delivery | Content can't be reused across channels without reformatting | AEM Assets, AEM Sites, Dynamic Media |
Agentic Brand Activation
These modules help teams improve AI-search visibility, accelerate web development, automate governance, adapt content, and drive more engaging customer experiences.
Module | Challenge Addressed | Primary Solutions |
|---|---|---|
Brand Presence OptimizationBrand Presence Optimization | Brand lacks visibility and influence in AI-generated search results and chatbot responses | LLM Optimizer |
Build Your Experience
Select one module for a focused session or combine multiple modules for a comprehensive exploration.
How to use this page: Review the modules and identify which challenges resonate with your current priorities. Your Adobe team will help you design an experience that addresses your specific needs.
→ Build Your ExperienceView more details on building your experience
Example Customer Tracks
To help you visualize how these modules work together, we've created pre-configured example tracks using Adobe demo brands. These example tracks combine multiple modules into cohesive experiences tailored to different industry scenarios and business challenges.
Choose your approach:
- Start with an example track: Select a pre-configured brand experience that aligns with your industry or challenges. These tracks are ready to deploy and provide a comprehensive view of the content supply chain in action.
- Build a semi-bespoke experience: Work with your Adobe team to adapt an example track or create a custom combination of modules tailored to your specific brand, workflows, and business objectives.
→ Example Customer TracksExplore example customer tracks in detail
Industry Focus | Adobe Demo Brand | Modules Included |
|---|---|---|
Financial ServicesSecurFinancial | SecurFinancial | Asset Management & Discovery, Multi-Channel Web Delivery |
Consumer GoodsFrescopa | Frescopa | Workflow Planning & Visibility, Asset Management & Discovery, On-Brand Marketer Creation |
RetailLuma | Luma | Workflow Planning & Visibility, Asset Management & Discovery |
Travel & HospitalityTravel & Hospitality | Sevoi Resorts | Workflow Planning & Visibility, Scaled Creative Production, Asset Management & Discovery, On-Brand Marketer Creation, Multi-Channel Web Delivery |
Who Should Participate?
Customer Experience Labs are ideal for teams who are:
- Evaluating Adobe content supply chain solutions as part of a pre-sales opportunity
- Seeking hands-on validation before purchase decisions
- Looking to understand technical capabilities and workflows
- Wanting to experience solutions addressing specific business challenges in pre-built, real-world scenarios
Typical participants include content authors, DAM administrators, marketing managers, creative professionals, project managers, video producers, web developers, analytics teams, and IT stakeholders.
→ Roles & ParticipantsLearn more about roles and participants
What You'll Need
To get started, prepare:
- Participant list: Names and emails (up to 15 participants)
- Authorization: Customer representative to sign the Terms of Use
- Objectives: Key business challenges and lab goals
- Availability: Team availability for scheduled sessions
- Lead time: Book standard labs 2 weeks in advance; semi-bespoke curriculum requires 3-4 weeks
→ Preparation ChecklistView preparation checklist → Technical RequirementsView technical requirements
Next Steps
- Review modules: Identify which experience modules align with your priorities
- Explore example tracks: See how modules combine in industry-specific scenarios
- Understand the format: Read What to Expect for session details
- Prepare your team: Complete the Preparation Checklist
- Connect with Adobe: Your account team will help scope and schedule your lab