Build Your Experience
Module Selection Guide
Our content supply chain labs are built on a modular architecture. Each module addresses a specific business challenge and can be delivered independently or combined with other modules for comprehensive coverage.
Use this guide to identify which modules align with your priorities:
If your challenge is... | Consider this module |
|---|---|
"We can't see work status across teams" | Workflow Planning & VisibilityWorkflow Planning & Visibility |
"We can't produce content fast enough" | Scaled Creative ProductionScaled Creative Production |
"We can't find assets or keep recreating them" | Asset Management & DiscoveryAsset Management & Discovery |
"Marketers wait on creative for simple changes" | On-Brand Marketer CreationOn-Brand Marketer Creation |
"We can't produce enough on-brand ad variations paid media requires" | On-Brand Performance MarketingOn-Brand Performance Marketing |
"We reformat content manually for every channel" | Multi-Channel Web DeliveryMulti-Channel Web Delivery |
"We don't know project status until it's too late" | Campaign Delivery InsightsCampaign Delivery Insights |
"We don't know how our brand shows up in AI search results" | Brand Presence OptimizationBrand Presence Optimization |
Module Summaries
Workflow Planning & VisibilityWorkflow Planning & Visibility
Connect campaign strategy to project execution with unified visibility across teams. Explore how AI-powered planning, intelligent resourcing, and proactive health monitoring keep work on track.
You'll explore: Campaign metadata foundations, strategy-to-execution workflows, intelligent resource recommendations, AI-powered project health monitoring
Primary solutions: Workfront Workflow, Workfront Planning, AI Assistant
Best for: Organizations looking to connect strategic planning to execution or gain visibility across distributed teams.
Scaled Creative ProductionScaled Creative Production
Scale creative output without scaling headcount. Explore AI-powered brand compliance, API-driven automation, and generative AI for rapid content variation.
You'll explore: AI brand compliance scoring, API-powered bulk transformation, generative AI for ideation and production, batch processing workflows
Primary solutions: Workfront Workflow, Photoshop APIs, Firefly APIs, Content Reviewer
Best for: Teams with high-volume production needs or organizations seeking to automate repeatable asset workflows.
Asset Management & DiscoveryAsset Management & Discovery
Find, govern, and activate assets faster with AI-powered search and discovery agents. Explore intelligent tagging, natural language search, and automated asset transformation.
You'll explore: Natural language search, AI discovery agents, automated smart tagging, search-and-transform workflows
Primary solutions: AEM Assets, Content Hub, AI Assistant
Best for: Organizations with growing asset libraries or teams losing time to manual search and recreation.
On-Brand Marketer CreationOn-Brand Marketer Creation
Empower marketers to create and adapt content quickly without sacrificing brand consistency. Explore embedded editing, brand-controlled templates, and self-service creative capabilities.
You'll explore: Embedded Express editing, brand-controlled templates, shared brand asset libraries, self-service content adaptation
Primary solutions: Adobe Express, Content Hub, Workfront Workflow
Best for: Organizations looking to reduce creative bottlenecks while maintaining brand control.
On-Brand Performance MarketingOn-Brand Performance Marketing
Scale paid media creative without sacrificing brand consistency. Explore how generative AI, dynamic templates, and automated variation workflows enable high-volume ad production across channels and audiences.
You'll explore: AI-powered creative variation, brand-governed ad templates, bulk asset generation for paid channels, performance-ready content adaptation
Primary solutions: GenStudio for Performance Marketing, AEM Assets, Workfront
Best for: Performance and paid media teams that need to produce and iterate on high volumes of on-brand creative across channels, audiences, and formats.
Multi-Channel Web DeliveryMulti-Channel Web Delivery
Deliver personalized content across every channel without manual rework. Explore content fragments, AI-generated variations, and dynamic rendition generation.
You'll explore: Content fragments for omnichannel delivery, AI-generated content variations, Universal Editor for experience assembly, dynamic rendition generation
Primary solutions: AEM Sites, Content Fragments, Universal Editor, Dynamic Media
Best for: Organizations seeking to enable personalization at scale or eliminate channel-specific reformatting.
Campaign Delivery InsightsCampaign Delivery Insights
Gain proactive visibility into project health, delivery metrics, and content performance. Explore AI-powered monitoring, dashboards, and analytics that connect investment to outcomes.
You'll explore: AI-powered project health monitoring, delivery metrics dashboards, content performance analytics, program-level visibility
Primary solutions: Workfront Workflow
Best for: Program managers and leaders seeking data-driven visibility into content operations.
Brand Presence OptimizationBrand Presence Optimization
Take control of how your brand appears in AI-generated search results and recommendations. Explore how LLM Optimizer helps you monitor brand visibility, identify content gaps, and optimize your digital presence for the way people discover information today.
You'll explore: AI search visibility monitoring, brand mention analysis, content gap identification, optimization recommendations for LLM-driven discovery
Primary solutions: LLM Optimizer
Best for: Organizations looking to ensure their brand is accurately and favorably represented across AI-powered search experiences and large language model outputs.