Travel & Hospitality
Who This Track Is For
This customer experience lab track is designed for marketing operations leaders, creative directors, brand managers, campaign managers, and digital experience teams at travel and hospitality organizations who need to accelerate content production across properties, channels, and seasonal promotions while maintaining brand consistency at scale.
Organizations managing seasonal promotions, property launches, loyalty programs, or multi-market campaigns will gain significant value from this guided workshop. The track uses Sevoi Resorts, a premium global resort and hospitality demo brand, as a realistic travel and hospitality scenario throughout all exercises.
User Journey
Participants will follow a complete content lifecycle journey, from strategic campaign planning through scaled creative production, asset management, on-brand creation, multi-channel web delivery, and campaign performance visibility:
- Plan & Structure - Create campaign records with structured metadata that connects strategy to execution across properties and markets, eliminating manual re-entry across systems.
- Scale & Automate - Use AI-powered creative automation to produce channel and property variations at scale, freeing creative teams for high-value work.
- Discover & Curate - Use AI-powered search to find campaign assets, observe automated tagging, and build collections for seasonal promotions and property launches.
- Create & Adapt - Empower regional marketers to create on-brand content using brand-controlled templates and self-service tools without bottlenecking the creative team.
- Deliver & Personalize - Build targeted landing pages and configure dynamic renditions for social, email, web, and mobile channels from a single master asset.
Included Adobe Solutions
Solution | Primary Use |
|---|---|
Workfront Workflow | Project execution, approvals, resource management, dashboards |
Workfront Planning | Campaign records, metadata foundation, strategy-to-execution |
Firefly Services | AI-powered creative automation and scaled content production |
Content Reviewer | Automated brand compliance review for generated content |
AEM Assets | Centralized asset storage, AI-powered search, automated tagging |
Content Hub | Self-service asset access for regional and property marketing teams |
Adobe Express | Intuitive editing with professional capabilities for non-designer marketers |
AEM Sites | Web experience management and delivery |
Dynamic Media | Automated rendition generation and optimized media delivery |
Persona
Primary Audience: Marketing Operations, Creative Operations, Brand Management, Campaign Management, Digital Experience, DAM Administration
Prerequisites
- Google Chrome or Microsoft Edge
- Two monitors recommended
- Familiarity with campaign planning and project management processes
- Understanding of brand guidelines and content creation workflows
- Basic knowledge of digital asset management concepts
- Familiarity with web content authoring or digital experience delivery
Format
- Up to 15 participants
- One-week engagement (6–7 hours total across sessions)
- Dedicated sandbox environment with Sevoi Resorts demo content
Example Agenda
Day 1 (1 hour): Kickoff & Introductions
Review workshop details and objectives, set up application access, and provide an overview of how Adobe's content supply chain ecosystem connects planning through delivery. Participants will be introduced to the Sevoi Resorts brand scenario and understand how Workfront Planning, Firefly Services, AEM Assets, Adobe Express, AEM Sites, and Workfront Workflow integrate to support end-to-end hospitality marketing workflows.
Day 2 (4- 5 hours): Hands-On Workshop
Exercises covering the full content supply chain using the Sevoi Resorts seasonal campaign scenario:
- Campaign record creation, metadata management, and cross-team visibility dashboards
- AI-powered creative automation, brand compliance review, and Workfront-integrated approval workflows
- AI-powered asset search, automated smart tagging, and proactive discovery agent recommendations
- Brand-controlled template editing, self-service channel adaptation, and Content Hub setup for distributed teams
- Content fragment authoring, AI-generated variations, personalized page assembly, and dynamic multi-channel renditions
Day 3 (1–2 hours): Optional Office Hours
Open session to discuss specific challenges or dive deeper into any module area, including planning workflows, creative production automation, asset management, regional self-service creation, web personalization, or campaign performance visibility.
Materials Provided
Workflow Planning & VisibilityWorkflows, Planning & Metadata
- Workfront Planning workspace configuration
- Campaign record creation and metadata modeling
- Strategy-to-execution workflows and brief-to-project automation
- AI Assistant for planning and project queries
- Resource recommendations and workload balancing
Scaled Creative ProductionScaled Creative Production
- Firefly Services integration for automated creative variation generation
- Property and channel adaptation workflows
- AI Reviewer configuration for automated brand compliance
- Workfront workflow integration for review and approval routing
Asset Management & DiscoveryAsset Management & Reuse
- AEM Assets navigation and search capabilities
- AI-powered smart tagging configuration
- Natural language search and visual similarity search
- Content Hub setup and self-service workflows
- Collection management and stakeholder sharing
- AI Discovery and Transformation Agents
On-Brand Marketer CreationOn-Brand Creation for Marketers
- Adobe Express embedded editing experience
- Template design with brand controls and editable elements
- Self-service channel adaptation workflows
- Generative AI capabilities for content creation
Multi-Channel Web DeliveryOmnichannel Content Activation
- Content Fragment models and authoring
- AI-powered variation generation with Sensei GenAI
- Universal Editor for visual page assembly
- Dynamic Media rendition configuration
- Personalization targeting and audience context
- Preview and publishing workflows
Best For Organizations That
- Struggle to connect annual or seasonal planning to day-to-day execution across properties and markets
- Need to produce high volumes of content variations for different properties, audiences, and channels
- Have regional or property marketing teams waiting on creative for minor content adaptations
- Experience brand inconsistency when non-designers create content across distributed teams
- Have growing asset libraries spanning multiple properties that are difficult to navigate and search
- Want to deliver personalized web experiences for different traveler segments without heavy development effort
- Lack visibility into campaign health and delivery performance across markets
- Need to accelerate content localization for multilingual and multi-market campaigns
Additional Recommendations
- Familiarity with current planning and project management processes across properties or markets
- Understanding of typical campaign types, approval workflows, and seasonal planning cycles
- Knowledge of how teams currently search for and access assets
- Clarity on brand guidelines, content creation pain points, and regional team workflows
- Understanding of current web authoring and content delivery processes
- (Optional) Sample campaign briefs or planning documents for contextualization
- (Optional) Existing brand guidelines, templates, or taxonomy and metadata standards