Audience Enrichment Demo
We will demonstrate how to leverage an existing AEP audience to enrich a Federated Audience Composition
There are two ways to enrich a Federated Audience Composition
#1 Enriching Adobe Experience Platform Audience with Federated Composition
- Map AEP audience to the Federated Audience Composition destination
- Build your composition with your the mapped audience as a Read audience
- Reconcile the identities in your read audience, to join with federated data
Guests with Future Cruise Credit and Last Traveled Before 2020
Using audience data ingested in Platform, we will send an audience of guests with a future cruise credit into the composition, and will enrich it with cruise history data, to identify customers who have cruised with the brand in the past and have a future cruise credit.
#2 Enriching a Profile-based audience with a Federated Audience Composition
The other way to enrich your audience is by using your audience built on federated data in in your AEP audience rule, along with data that sits on the unified profile.
Future Cruisers w/out Add-ons Browsing Special Offers
In this example, we will demonstrate using a Federated Audience Composition to build an audience rule to qualify those browsing the brand site for special offers.