Engage
The Content Accelerator AI Assistant tool in this experience was created by Adobe Engineering. What the user experiences is a streamlined navigation of the actual application features used by Adobe customers today in AJO. The channels, templates, prompts and results shown were all created in AJO. They are also being executed in AJO, and are what users can expect while using the features in their daily tasks.
Experience Overview
You’re the demand marketer tasked with targeting relevant content to target audiences for the Coca-Cola Real Magic campaign. Use AI Assistant in Adobe Journey Optimizer to assemble an email targeting Coca-Cola consumers. Discover how easy and fast it is to deliver on-brand content to targeted audiences across channels.
Adobe Journey Optimizer
The Adobe Journey Optimizer ("AJO") content designer empowers organizations to craft tailored and impactful communications that resonate with their customers. By leveraging its advanced features, businesses can enhance customer engagement and drive meaningful interactions throughout the customer journey.
AI Assistant
The AI Assistant for content generation in AJO empowers organizations to streamline their content development processes by leveraging advanced artificial intelligence to automate repetitive tasks and generate high-quality content efficiently. By implementing this innovative tool, businesses can significantly reduce the time required for content creation, allowing them to focus on strategic initiatives and enhance overall productivity.
The Booth Experience
Step 1 : Choose Your Channel
Choose your channel surface: Email, Push notification or SMS. Press Continue.
Email Templates
Pick one of the template choices.
Step 2: Choose A Brand (Email-only)
The Brand Guidelines Feature
Use the dropdown menu to select your brand setting.
The Brand Guidelines (Beta) feature in AJO is implemented for Summit. At any time, the user can select the Coca-Cola Real Magic brand option to see the logo, divider color and button color change to reflect brand guideline rules implemented in AJO. You can read more about it here.
Step 3: Choose Your Prompt
Utilizing prompts within the AJO Content Accelerator AI Assistant can significantly enhance content personalization and relevance. By carefully crafting prompts, users can influence the generated outcomes, tailoring communications to better meet customer needs and expectations.
Overall, Prompts are organized by the four main themes of the Coca-Cola Real Magic Campaign:
- Human Connection
- Cultural Relevance
- Timeless and Timely
- Positive Impact
The Brand Assets feature in AJO enables users to access a curated collection of brand resources, ensuring consistency in communications. By utilizing these assets, teams can effectively align their messaging with the organization’s branding guidelines, enhancing overall brand integrity.
Email Prompts
Human Connection
Create an email for the Coca-Cola Real Magic campaign. Highlight real-life moments that emphasize the magic in everyday experiences such as people sharing fun moments and the experiencing simple joys of being together with a bottle of Coca-Cola.
Cultural Relevance
Create an email for the Real Magic campaign targeting ages 22 to 35 that emphasizes the heart of evolving cultures, such as music, sports, and gaming, to create magical moments.
Timeless and Timely
Create an email for the Real Magic campaign targeting ages 40 and older. Design to achieve high click-through rate. Highlight Coca-Cola's iconic legacy while evolving to meet the needs and interests of new consumers, including offering low and no sugar soft drink options. Encourage engagement with a strong call-to-action.
Positive Impact
Create an uplifting email campaign showing people making the world a better place through shared moments of joy and connection. Emphasize positivity and optimism, creating a movement to make the world more human and less cynical by sharing a bottle of Coca-Cola.
Push notification Prompts
Human Connection
Create a push notification for the Coca-Cola Real Magic campaign. Highlight real-life moments that emphasize the magic in everyday experiences, such as people sharing fun moments and enjoying simple joys together with a bottle of Coca-Cola.
Cultural Relevance
Create a push notification for the Real Magic campaign targeting ages 22 to 35. Emphasize the heart of evolving cultures, such as music, sports, and gaming, to inspire magical moments with Coca-Cola.
Timeless and Timely
Create a push notification for the Real Magic campaign targeting ages 40 and older. Optimize for high engagement by highlighting Coca-Cola's iconic legacy while showcasing modern options, including low and no sugar soft drinks. Include a strong call-to-action.
Positive Impact
Create an uplifting push notification for the Real Magic campaign. Emphasize how shared moments of joy and connection can make the world a better place. Inspire positivity and optimism through the act of sharing a Coca-Cola.
SMS Prompts
Human Connection
Create an SMS for the Coca-Cola Real Magic campaign. Highlight real-life moments that emphasize the magic in everyday experiences, such as people sharing fun moments and enjoying simple joys together with a bottle of Coca-Cola.
Cultural Relevance
Create an SMS for the Real Magic campaign targeting ages 22 to 35. Emphasize the heart of evolving cultures, such as music, sports, and gaming, to inspire magical moments with Coca-Cola.
Timeless and Timely
Create an SMS for the Real Magic campaign targeting ages 40 and older. Optimize for high engagement by highlighting Coca-Cola's iconic legacy while showcasing modern options, including low and no sugar soft drinks. Include a strong call-to-action.
Positive Impact
Create an uplifting SMS for the Real Magic campaign. Emphasize how shared moments of joy and connection can make the world a better place. Inspire positivity and optimism through the act of sharing a Coca-Cola.
Step 4: Adjust Settings and Generate
Each Channel has some additional settings applicable to that channel that you can experiment with as part of their experience.
