Create Offer Item

3 min

We will be creating the same use case as Attrition Churn Risk Prevention Campaign offers, but this time we will use Experience Decision which is our take to more complex and volume built type strategies.

Offer Content

You will need this information for our offer lab:

Image:

Offer: https://digitalassets.gapinc.com/AssetLink/665odsxd6glt5p3q75p5t32r684vi627.auto

Fallback: https://digitalassets.gapinc.com/AssetLink/8f474jx734mk5y5cp4bm7743me2wx8d6.auto?TP=GAP2

Offer Text (Short):

High Risk: 60% Off Everything Friends & Family Moderate Risk: 45% Off Everything Friends & Family Fallback: 40% Off Everything Friends & Family

Audiences:

Churn - High Risk

Churn - Moderate Risk

Example:

Create Your Item

On the navigation menu, click Catalogs under Decisioning.

Click Create Item.

Provide standard attributes.

Offer Name

Set a Start and End dates.

Provide Custom Attributes:

Expand Offer Texts

Under Short type the offer text

Expand Media :

Select Add from URL or Add asset from library.

Expand customOfferData

On the Category Type ChurnRisk

Click Next

Elegibility

Select Visitors who fall into one or more audiences

Search for the Audience

Click Next, Review, Save, and Approve.

Congratulations, you have created your first offer item!

Repeat this same steps for our other 2 offers items. We must have a Moderate, High, and Fallback offer items.