Use case 1: Abandoned Basket journey
2 min
We want to improve the existing Abandoned Basket journey for prospect dropping out from the Car Insurance quote form:
- We want to trigger a journey anytime a prospect starts a quote and does not complete it.
- We want to trigger an email to encourage them to complete their car insurance quote
- Then we start an experiment to find out which strategy works best between
- Wait 1 day before sending any reminder
- Wait 2 days before sending any reminder
- Do nothing
- If we need to send them a reminder, send a reminder email about the car insurance quote they have started.
- Personalise the website homepage with car insurance related content
- At any point in time, if they contract a car insurance policy, don't contact them anymore.

Visual representation of the use case:
What do we need to create for this use case?:
- Events :
- To trigger the journey, we will listen to a "quote started" event and a "quote ended" event
- Email Notifications:
- To send an email to the prospects, highlighting the car insurance quote.
- A web channel action:
- To change the website and direct the prospect back to the quote.
- An Experiment:
- To run an A/B/C test and direct the prospect to different paths of the journey.
- A Wait Period:
- Includes a waiting period to allow event to take place before further actions are taken.
- An Exit Criteria:
- To exit the journey and suppress any communication if they contract a car insurance policy at any point of time.
- A journey
- To send the email messages to these customers.