Audience Enrichment

4 min

Overview

This section describes the steps to enrich an AEP audience of cart abandoners with the Federated Audience Composition audience of high value past purchasers to deliver a targeted offer

Audience membership as a criteria to build an audience

In the menu on the left side:

Click on Audiences to see a dashboard overview with information on a specific audience.
Click on Browse at the tab bar

The goal is to enrich an AEP audience of cart abandoners with the Federated Audience Composition audience of high value past purchasers.

Click on the + Create audience button, select the option Build rule, click on Create
Set the name to [your name] - Cart Abandoners + High value past purchasers
Set the evaluation method to Streaming.
Go to the Events menu
- Define this chain of events:
  - The profile has made a Checkout
  - And the profile has not made a Purchases 1 hour after the Checkout

Go to the Audiences menu
Search for the audience created in the previous exercise and drag&drop it to the Attributes container, this way:

You have now successfully created a streaming audience of "high value cart abandoners". This audience is built with data collected in real-time (the events) and data coming from the datawarehouse (the audience memberships)