Profile Enrichment
Overview
This feature will allow enterprise audiences to be retained as attributes within actionable Adobe Experience Platform profiles to power in-the-moment experiences triggered by inbound customer event signals.
- Example: When a site visitor who belongs to the Federated Audience Composition audience of high value past purchasers arrives onsite, serve a banner with a targeted offer.
Not available today - Roadmap item - Status is "Limited availability"
Extract of the "Statement Of Direction"
Will we be able to to enrich existing records only? What about creation of net-new pofiles?
Existing profiles will be enriched, new profiles will be created. A pre-requisite to profile enrichment is the creation of a pre-configured profile-enable dataset.
How will attributes be added to the profile in Adobe Experience Platform?
Profile enrichment will be done by selection an existing profile dataset. this assumes that the corresponding XDM schema extensions have also been performed to define the profile. The federated attribute will just be added to the profile dataset with the help of a mapper.
Will we be able to set a TTL on attribute data added through Profile Enrichment?
In Adobe Experience Platform today, there is not a default TTL on attribute data in existing profile.