Lab: Audiences
1 min
Abandon Cart Audience
From the main menu, select Segments on the left navigation bar and choose "Create segment".
Name your Segment uniquely using the syntax Save For Later - Abandoners - <your initials>.
Enter in Event criteria using the editor. From the Events tab use the search feature entering "Save for Laters" as shown next to the search icon. Below, you'll see the "Save for Laters" event. Drag it onto the pallet and change in last 30 days.
- Now, search again, but this time around for Purchases (Commerce). Drag it to the right side of the Save For Laters.
- Once its connected, click the node again and select exclude.
From the Attributes tab, use the search feature by entering "email" and select the email address attribute by dragging it onto the canvas.
Select Email Exists. Click "Save and Close" when complete.
On the Summary Segment tab you can see details about your segment.
