Lab: Basic Journey

2 min

This lab will walk through the steps to create a Basic Journey in Adobe Journey Optimizer.

NOTE: Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

Create a Journey

Navigate to Journeys
Click on “Create Journey”
Under Journey Properties, give your Journey a Name. Please include your name or attendee ID to make it unique. You can also provide a description and tags, if desired:

Define the Target

Under Events Node, drag the “Audience Qualification” onto the Canvas.
Click on the Pencil to open the Select Audience window.
Select the "Event in Next Day" Audience:
Click Save
From the Actions Menu, add an "Email" node:
Review the content under: Actions: Email:
Change the Label to "Get Ready Email". Select "MultiChannelMarketing" for the Email Configuration, as depicted above. Click Save.
From the Events Menu, add the "TicketScanned" event. Then click Save:
From the Orchestration Menu, select the "Wait" step and add it to the Journey.
NOTE: You can drag the Wait and End below the first row to make it more easy to fit on the screen:
Change the Amount of Time to 1 Hour:
Add a Condition node to the Journey after the Wait Step:
Click the Orchestration: Condition to open the Properties. Add a Label of "High Propensity" to the label.
Click on "Path1" and rename it to "High Propensity". Next, click on the expression field or the pencil to open the expression editor:
Using the search bar, find "Propensity to Convert" and drag it onto the canvas:
From the drop downs, select "Greater Than or Equal to" and add the value "400". Click OK. Click OK to close. Click Save to close the Properties on teh Condition:
Add another Condition Node after the High Propensity Condition:
Click on the Add a Path button to add 2 additional paths:
Click on Path1, Path2 and Path3 and label then as "Push, SMS and Email", respectively.
Click on the Expression Edito for each path:
From the Search bar, choose "Preferred Channel" and select the appropriate channel for each path. Click Ok. Click OK.
Click "Save" after all three paths have been modified.
From the Actions Menu, add a Push Message to the Push Path. Add an SMS Message to the SMS Path. Add an Email Message to the Email Path:
Message Design will be covered in the next lab exercises.
End of Lab.