Introduction

Hello Team!

Welcome to the Real-Time Customer Data Platform Hands-on Lab!

We’re excited to have you join us today as we dive into the capabilities of Adobe Experience Platform. Adobe Experience Platform is a powerful, flexible, and open system for building and managing complete solutions that drive customer experience. Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.

Adobe has built the following applications on top of Experience Platform. These applications use the framework and data models configured within Experience Platform and cater to a myriad of different use cases and martech objectives.

Built on Adobe Real-Time Customer Data Platform (Real-Time CDP), Real-Time CDP is purpose-built for marketers operating in a business-to-business service model.

This session is focused on Real-Time CDP and is designed to be interactive, giving you the opportunity to explore its features, firsthand.

Our goal is to help you gain practical knowledge that you can apply to your business, from data integration to activating experiences. We encourage you to ask questions, participate in lab exercises, and make the most of this collaborative learning environment.

Let’s get started!