View Overlap Reports & Other Insights
Note: If you are importing audiences from a newly created data connection, your audience insights will be available within ~12hrs. Once populated, additional audience imports will appear in your audience insights reports immediately.
. For the hands-on lab, we will use a pre-existing Collaboration project to examine the audience insights between a publisher and an advertiser.
Compare audiences
Use the compare audiences card to get rich information about the overlap between your and your collaborator’s audiences. You can select to compare any of the following audience combinations:
- One of your audiences against one of your collaborator’s audiences
- One of your audiences against all of your collaborator’s audiences
- All your audiences against one of your collaborator’s audiences
- All your audiences against all of your collaborator’s audiences
Recommended audiences
The Recommended audiences view in the Discover module provides a curated list of the top five recommended audiences based on overlap percentage. This feature helps you quickly identify the audiences with the highest overlap with your current data, enabling you to target your campaigns more effectively.
- Identity count is the publisher’s audience size.
- Overlapping identities represents the overlap between the recommended publisher audience and all advertiser audiences.
- Overlap % represents the number of overlapping identities divided by the size of all advertiser audiences.
Discover overlaps
Your collaborator's individual audiences are shown in the Discover overlaps card to show their overlap against all of your audiences
